Visual content is key to a successful marketing plan, and Instagram is built for engaging, pulling the viewer in with visual content. However, most people are clueless about how and where to start their path to Instagram domination. Luckily, with these tips and tricks you can easily double your Instagram success.
- Research your market.
Set aside some time to do some serious Instagram market research. Figure out what accounts your audience is following. Look at which hashtags they are using. Examine the
Competition associated with popular hashtags in your niche. Really dive deep into your market to understand your audience’s habits.
- Show what you do in a creative way.
Focus on the solution you provide, and try to make it creative. On Instagram, it’s essential to add value to your customers and look pretty while you do it. Never underestimate the fact that your most important asset on this social media network is visual content.
You can do something different than just add pictures of your products. Show your company culture, share your mission with the world, or simply share some tips. Try to create a relationship with your customer, because engagement on brands is 10 times higher than Pinterest, and 84 times higher than twitter.
- Expand your reach with hashtags.
Use Hashtags to expand your reach, all that’s important is that that they are relevant. Make sure to also set up your main company hashtag (#yourbrandname), use it on Instagram, and on other social media. Posts with at least 1 hashtags gain 12.6 % more engagement.
Sources:
http://sendible.com/insights/7-tips-for-using-instagram-for-business
https://www.brandwatch.com/blog/37-instagram-stats-2016/
