In this era of self-isolation and social distancing, one element of our daily lives has been playing a crucial role: social media. Whether it’s to get up-to-date news, to make requests for medical supplies and equipment for hospitals or for giving the world some insight into what it’s like in locked-down areas, social media has become users’ go-to platforms throughout this crisis.

It’s especially important for businesses to maintain their presence on social media during this time. You want to remain visible to your customers – with so much happening in their lives, they need to know that you’re still there for them. This is also a way to keep the lines of communication open; in a time when face-to-face interactions are limited, digital communications are even more important.

How To Succeed on Social Media During the Coronavirus Pandemic

We know that it’s a tricky time to be managing corporate social media profiles, so we’ve compiled a few tips, based on our expertise in this area and our understanding of the current situation:

  1. Read the Room: This is something to keep in mind whenever you’re posting on social media, but especially now.  Circumstances are constantly changing, and at a rapid pace, so you’ll want to ensure that the online environment will be receptive to what you have to say. The very last thing you want to do is come across as out-of-touch to your target audience and risk alienating them.
  2. Ensure Your Social Media Content is Relevant: While you want to be sensitive towards what your consumers may be feeling right now, you don’t want to seem opportunistic about a global health crisis. Your content should be pertinent to your company’s and your consumers’ interests and serve as a reminder as to why your audience gravitated towards you in the first place.
  3. Remain True to Your Brand: Whatever your social media content may be, and however often you may need to communicate it, it should be done in a way that remains true to your company’s values and the brand you have developed. 

We are living through a strange time right now due to the Coronavirus Outbreak (Covid-19) but now is not the time to go dark with your business. You need to make sure your customers can access information, communicate with your company and request information about your services & products.

Does Your Business Need Help On Social Media?

If you’d like to learn more about connecting with your customers on social media during this time, or more about how to implement your company’s social media marketing, contact DigiHype Media today!