It’s no secret that small businesses have been struggling since the pandemic. Did you know that as of September 26, it’s estimated that only 40% of small businesses are making normal sales? As the backbone [...]
When was the last time you tried a new product or service without searching for them first? Maybe it was to check prices or to see the reviews they got - whatever makes you feel [...]
Between changing algorithms and glitches (ahem, looking at you Insta) it’s important to have a strategy for each social media platform that your business has an account on. There’s a reason social media is called [...]
Not many people associate Halloween with sales, but if businesses are smart they can take advantage of trends and working with local businesses to boost brand awareness. Using Halloween to bring in new customers [...]
The leaves are just starting to fall, but already we’re seeing Christmas decorations in stores! Every year consumers begin shopping earlier for the holiday season to avoid last-minute stress. With the evolution of social media [...]
There are a few different ways to find out if your website is compliant with the Accessibility for Ontarians with Disabilities Act (AODA) and therefore accessible to people with disabilities. You can use an [...]
EXTRA EXTRA READ ALL ABOUT IT! If you are a marketer or business owner in Canada, you know it can be challenging to keep up with all of the changes announced in digital marketing! [...]
In a world where 85% of shoppers read reviews or research before making a purchase, your business MUST be online! If it isn’t, people won’t find you when they look up the service you [...]
You don’t need to reinvent the wheel when it comes to marketing - at least, not when you’re first starting out. As a small business owner, your time and energy are precious - and [...]
Changing post requirements, complicated algorithms, confusing analytics…it’s no wonder business owners get overwhelmed on how to effectively use social media! Each week there seems to be a new app popping up, but many businesses [...]
