The Biggest Influencer Marketing Misconception
One of the biggest misconceptions by most middle and large size corporations is that influencer marketing is accomplished in a single posting with an influencer that has a large follower base.
“Let’s use our budget with one influencer”. This is an error.
One of the biggest challenges with influencer marketing is that like any other form of marketing or digital strategy, is that you need to be able to maintain and increase over time the brands reach and frequency. Without consistency, reach and frequency, you end up with a singular shot at building your brand that would likely be very costly and completely ineffective.
The most successful approach is to utilize influencers on multiple platforms with followers that match your intended target audience and to utilize their social streams on a consistent basis. All this while following the guidance of your main brand requirements that you are targeting. This multi-platform approach will assist a brand to build more consistently and will ensure consistent growth in the event that an influencer falls from grace with their followers.
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